EMPLOYEE DEVELOPMENT

EMPLOYEE DEVELOPMENT

Program
Two silhouetted colleagues talking beside a staircase
OVERVIEW

Much More Than Wireframe Monkeys

When I became Head of Design at a design and development consultancy, I inherited a team of more than twelve designers across Chicago and the UK who were disengaged, frustrated, and thinking about leaving. They felt undervalued and underdeveloped—treated like production support rather than strategic partners solving user problems. Leadership, meanwhile, was dissatisfied with uneven quality and missed deadlines. Both sides were right, and annual reviews were not enough to close the gap. I set out to build a comprehensive employee development program to rebuild trust, improve retention, and elevate the quality of our work.

OVERVIEW

Much More Than Wireframe Monkeys

When I became Head of Design at a design and development consultancy, I inherited a team of more than twelve designers across Chicago and the UK who were disengaged, frustrated, and thinking about leaving. They felt undervalued and underdeveloped—treated like production support rather than strategic partners solving user problems. Leadership, meanwhile, was dissatisfied with uneven quality and missed deadlines. Both sides were right, and annual reviews were not enough to close the gap. I set out to build a comprehensive employee development program to rebuild trust, improve retention, and elevate the quality of our work.

MY APPROACH

Designing for Growth

To build a development framework that truly served our design team, I drew on industry research, consulted HR experts, and evaluated software tools—grounding each decision in evidence, expertise, and the realities of our organization.

MY APPROACH

Designing for Growth

To build a development framework that truly served our design team, I drew on industry research, consulted HR experts, and evaluated software tools—grounding each decision in evidence, expertise, and the realities of our organization.

ACTIVITY BREAKDOWN

BEST PRACTICE RESEARCH

50%

EXPERT INTERVIEWS

35%

HR SOFTWARE EVALUATION

15%

UNDERSTAND

Consulted HR Experts on Retention

I met with HR leaders to understand what drives retention and high performance. These conversations highlighted the importance of clear expectations, growth paths, and strong manager relationships supported by regular feedback and recognition.

FRAME

Conducted Secondary Research on Design Skills

I reviewed articles and industry publications to identify the skills that differentiate strong designers from exceptional ones, uncovering a balance of technical expertise and essential soft skills that support effective collaboration, communication, and adaptability.

EXPLORE

Evaluated HR Performance Review Tools

I partnered with our head of HR to evaluate performance review software, ensuring tools supported our development program rather than dictating it. This reinforced a process-first approach where systems enable, not constrain, effective performance management.

UNDERSTAND

Consulted HR Experts on Retention

I met with HR leaders to understand what drives retention and high performance. These conversations highlighted the importance of clear expectations, growth paths, and strong manager relationships supported by regular feedback and recognition.

FRAME

Conducted Secondary Research on Design Skills

I reviewed articles and industry publications to identify the skills that differentiate strong designers from exceptional ones, uncovering a balance of technical expertise and essential soft skills that support effective collaboration, communication, and adaptability.

EXPLORE

Evaluated HR Performance Review Tools

I partnered with our head of HR to evaluate performance review software, ensuring tools supported our development program rather than dictating it. This reinforced a process-first approach where systems enable, not constrain, effective performance management.

UNDERSTAND

Consulted HR Experts on Retention

I met with HR leaders to understand what drives retention and high performance. These conversations highlighted the importance of clear expectations, growth paths, and strong manager relationships supported by regular feedback and recognition.

FRAME

Conducted Secondary Research on Design Skills

I reviewed articles and industry publications to identify the skills that differentiate strong designers from exceptional ones, uncovering a balance of technical expertise and essential soft skills that support effective collaboration, communication, and adaptability.

EXPLORE

Evaluated HR Performance Review Tools

I partnered with our head of HR to evaluate performance review software, ensuring tools supported our development program rather than dictating it. This reinforced a process-first approach where systems enable, not constrain, effective performance management.

UNDERSTAND

Consulted HR Experts on Retention

I met with HR leaders to understand what drives retention and high performance. These conversations highlighted the importance of clear expectations, growth paths, and strong manager relationships supported by regular feedback and recognition.

FRAME

Conducted Secondary Research on Design Skills

I reviewed articles and industry publications to identify the skills that differentiate strong designers from exceptional ones, uncovering a balance of technical expertise and essential soft skills that support effective collaboration, communication, and adaptability.

EXPLORE

Evaluated HR Performance Review Tools

I partnered with our head of HR to evaluate performance review software, ensuring tools supported our development program rather than dictating it. This reinforced a process-first approach where systems enable, not constrain, effective performance management.

Problems to Solve

Problems to Solve

This work revealed four gaps the new talent development approach had to close

This work revealed four gaps the new talent development
approach had to close

This work revealed four gaps the new talent development approach had to close

01 / CAREER PATH

No Clear Path Forward

Designers could not see how to grow, what advancement required, or how their development connected to the company’s broader needs.

01 / CAREER PATH

No Clear Path Forward

Designers could not see how to grow, what advancement required, or how their development connected to the company’s broader needs.

O2 / PERFORMANCE STANDARDS

Unclear Expectations

Expectations were inconsistent across roles and levels, leaving designers without a clear view of what strong performance looked like.

O2 / PERFORMANCE STANDARDS

Unclear Expectations

Expectations were inconsistent across roles and levels, leaving designers without a clear view of what strong performance looked like.

03 / MANAGER SUPPORT

Feedback Optional

Coaching was informal and uneven, making growth dependent on manager style rather than a shared development framework.

03 / MANAGER SUPPORT

Feedback Optional

Coaching was informal and uneven, making growth dependent on manager style rather than a shared development framework.

04 / LEARNING AND DEVELOPMENT

Growth Without Investment

Training lacked structure, support, and investment, giving designers few real incentives to build new skills.

04 / LEARNING AND DEVELOPMENT

Growth Without Investment

Training lacked structure, support, and investment, giving designers few real incentives to build new skills.

The Solution

I approached employee development by creating clear growth paths, defined performance standards, and stronger day-to-day support. Regular reviews, manager coaching, and paired project work turned development into an active part of the job—not something left to annual conversations or individual initiative alone.

KEY DELIVERABLES

SKILLS MATRIX

PERFORMANCE CRITERIA

CAREER LADDERS

The Solution

I approached employee development by creating clear growth paths, defined performance standards, and stronger day-to-day support. Regular reviews, manager coaching, and paired project work turned development into an active part of the job—not something left to annual conversations or individual initiative alone.

KEY DELIVERABLES

SKILLS MATRIX

PERFORMANCE CRITERIA

CAREER LADDERS

The Solution

I approached employee development by creating clear growth paths, defined performance standards, and stronger day-to-day support. Regular reviews, manager coaching, and paired project work turned development into an active part of the job—not something left to annual conversations or individual initiative alone.

KEY DELIVERABLES

SKILLS MATRIX

PERFORMANCE CRITERIA

CAREER LADDERS

COMPETENCY FRAMEWORK

Defining the Core Skills

Defining the Core Skills

To improve consistency across the design organization, I implemented a competency framework that defined expectations across professionalism, design strategy, and experience design. The framework established a shared language for evaluating craft, collaboration, delivery quality, and career growth while helping align designers, leadership, and cross-functional teams around a consistent standard of excellence.

TRADE SKILLS

EXPERIENCE DESIGN

Experience Architecture

Interaction Design

Visual and UI Designs

Design Systems

UI Engineering

CORE COMPETENCIES

PROFESSIONALISM

Stakeholder Communication

Collaboration

Innovation and Improvement

Workflow Management

Execution and Ownership

TRADE SKILLS

DESIGN STRATEGY

User Research

Research Synthesis

Experience Strategy and Workflows

Information Architecture

Concept Design

Design Requirements

PERFORMANCE CRITERIA

Mastering the Craft

Mastering the Craft

Designers were evaluated on five core non-technical skills: teamwork, project and time management, stakeholder relations, communication, and innovation. Role-specific expectations varied, with designers assessed on craft, interaction design, feasibility, and handoff documentation, while strategists were evaluated on research, analysis, requirements gathering, workflows, concepts, and prototypes. Growth was measured by increasing mastery, from basic competence to the ability to teach others.

BY THE NUMBERS
BY THE NUMBERS

ROLES

5

SKILLS

17

CRITERIA

85

Interaction Design Skills

Interaction Design Skills

This representative excerpt illustrates the structured evaluation model used to define role expectations and support consistent assessment across multiple levels of design experience.

This representative excerpt illustrates the structured evaluation model used to define role expectations and support consistent assessment across multiple levels of design experience.

Interaction Design

5 COMPETENCIES

Junior Designer

Designer

Senior Designer

Design Lead

Design Principal

Accounts for edge cases and multiple user scenarios

2

3

4

5

5

Designs clear navigation and user task flows

2

3

5

5

5

Uses motion and feedback to improve usability

n/a

1

3

4

5

Creates prototypes to validate concepts and gather feedback

1

2

3

4

5

Designs adaptive experiences across devices and breakpoints

2

3

5

5

5

Interaction Design

5 COMPETENCIES

Junior Designer

Designer

Senior Designer

Design Lead

Design Principal

Accounts for edge cases and multiple user scenarios

2

3

4

5

5

Designs clear navigation and user task flows

2

3

5

5

5

Uses motion and feedback to improve usability

n/a

1

3

4

5

Creates prototypes to validate concepts and gather feedback

1

2

3

4

5

Designs adaptive experiences across devices and breakpoints

2

3

5

5

5

Interaction Design

5 COMPETENCIES

Senior Designer

Accounts for edge cases and multiple user scenarios

4

Designs clear navigation and user task flows

5

Uses motion and feedback to improve usability

3

Creates prototypes to validate concepts and gather feedback

3

Designs adaptive experiences across devices and breakpoints

5

n/a

1

2

3

4

5

Expert

Limited

Not Required

RATINGS

CARRER LADDER

Leadership Beyond Managing People

Leadership Beyond Managing People

I created a career ladder to make it clear that career growth doesn’t have to mean people management. Designers build a shared foundation through junior, designer, senior, and lead roles, then branch into three paths of senior impact: craft, process, and people. The model helped clarify expectations, recognize different forms of leadership, and give designers more intentional ways to grow.

PEOPLE

Resourcing and Development

PROCESS

Systems and Workflow

CRAFT

Execution and Innovation

Lead Designer

Senior Designer

Designer

Junior Designer

DESIGN LEADERSHIP TRACKS

CORE DESIGN CAREER PATH

PEOPLE

Resourcing and Development

PROCESS

Systems and Workflow

CRAFT

Execution and Innovation

Lead Designer

Senior Designer

Designer

Junior Designer

DESIGN LEADERSHIP TRACKS

CORE DESIGN CAREER PATH

PEOPLE

Resourcing and Development

PROCESS

Systems and Workflow

CRAFT

Execution and Innovation

Lead Designer

Senior Designer

Designer

Junior Designer

CORE DESIGN CAREER PATH

DESIGN LEADERSHIP TRACKS

INDIVIDUAL DEVELOPMENT PLANS

Monthly Check-Ins

I held monthly one-on-ones with each designer to discuss project challenges, career goals, and progress against quarterly development plans. Those conversations turned growth into concrete action, from conference attendance to company-funded training.To show that development was a real investment, I secured annual learning budgets of $1K to $5K based on seniority, helping rebuild trust in the company’s commitment to the team.

Employee and manager talking to each other
Employee and manager talking to each other

PEER MENTORING

Designer Pairing

Designer Pairing

Borrowing from pair programming, I introduced a paired-team model that matched each designer with a strategist. Together, they worked from discovery through development handoff, improving collaboration, knowledge transfer, and the quality of the final work.

Two designers working together across a table

Lessons Learned

This work reinforced that employee development cannot be treated as a once-a-year performance review. Designers needed clear expectations, consistent feedback, and visible investment in their growth to feel valued and understand how to advance. By creating a competency framework, career ladder, quarterly development plans, and regular one-on-ones, I helped turn development into an ongoing management practice rather than a reactive HR process. I also learned that retention and quality are deeply connected. When designers understand what strong performance looks like, see a path forward, and receive the coaching and support to improve, the work gets better and trust increases. The program gave designers more ownership over their careers while giving leadership a clearer way to evaluate performance, support growth, and build a stronger, more consistent design organization.

Lessons Learned

This work reinforced that employee development cannot be treated as a once-a-year performance review. Designers needed clear expectations, consistent feedback, and visible investment in their growth to feel valued and understand how to advance. By creating a competency framework, career ladder, quarterly development plans, and regular one-on-ones, I helped turn development into an ongoing management practice rather than a reactive HR process. I also learned that retention and quality are deeply connected. When designers understand what strong performance looks like, see a path forward, and receive the coaching and support to improve, the work gets better and trust increases. The program gave designers more ownership over their careers while giving leadership a clearer way to evaluate performance, support growth, and build a stronger, more consistent design organization.

Lessons Learned

This work reinforced that employee development cannot be treated as a once-a-year performance review. Designers needed clear expectations, consistent feedback, and visible investment in their growth to feel valued and understand how to advance. By creating a competency framework, career ladder, quarterly development plans, and regular one-on-ones, I helped turn development into an ongoing management practice rather than a reactive HR process. I also learned that retention and quality are deeply connected. When designers understand what strong performance looks like, see a path forward, and receive the coaching and support to improve, the work gets better and trust increases. The program gave designers more ownership over their careers while giving leadership a clearer way to evaluate performance, support growth, and build a stronger, more consistent design organization.