
ACTIVITY BREAKDOWN
BEST PRACTICE RESEARCH
50%
EXPERT INTERVIEWS
35%
HR SOFTWARE EVALUATION
15%
To improve consistency across the design organization, I implemented a competency framework that defined expectations across professionalism, design strategy, and experience design. The framework established a shared language for evaluating craft, collaboration, delivery quality, and career growth while helping align designers, leadership, and cross-functional teams around a consistent standard of excellence.
EXPERIENCE DESIGN
Experience Architecture
Interaction Design
Visual and UI Designs
Design Systems
UI Engineering
PROFESSIONALISM
Stakeholder Communication
Collaboration
Innovation and Improvement
Workflow Management
Execution and Ownership
DESIGN STRATEGY
User Research
Research Synthesis
Experience Strategy and Workflows
Information Architecture
Concept Design
Design Requirements
Designers were evaluated on five core non-technical skills: teamwork, project and time management, stakeholder relations, communication, and innovation. Role-specific expectations varied, with designers assessed on craft, interaction design, feasibility, and handoff documentation, while strategists were evaluated on research, analysis, requirements gathering, workflows, concepts, and prototypes. Growth was measured by increasing mastery, from basic competence to the ability to teach others.
ROLES
5
SKILLS
17
CRITERIA
85
n/a
1
2
3
4
5
Expert
Limited
Not Required
RATINGS
I created a career ladder to make it clear that career growth doesn’t have to mean people management. Designers build a shared foundation through junior, designer, senior, and lead roles, then branch into three paths of senior impact: craft, process, and people. The model helped clarify expectations, recognize different forms of leadership, and give designers more intentional ways to grow.
INDIVIDUAL DEVELOPMENT PLANS
Monthly Check-Ins
I held monthly one-on-ones with each designer to discuss project challenges, career goals, and progress against quarterly development plans. Those conversations turned growth into concrete action, from conference attendance to company-funded training.To show that development was a real investment, I secured annual learning budgets of $1K to $5K based on seniority, helping rebuild trust in the company’s commitment to the team.
PEER MENTORING
Borrowing from pair programming, I introduced a paired-team model that matched each designer with a strategist. Together, they worked from discovery through development handoff, improving collaboration, knowledge transfer, and the quality of the final work.





