GROCERY
PAYMENT PROCESSING
PAYMENT PROCESSING
SIMPLIFIED
SIMPLIFIED
USER RESEARCH
USER RESEARCH
EXPERIENCE DESIGN
EXPERIENCE DESIGN


DURATION
4 WEEKS
MY ROLE
LEAD RESEARCHER
DELIVERABLES
KEY FINDINGS REPORT
DESIGN RECOMMENDATIONS
DURATION
4 WEEKS
MY ROLE
LEAD RESEARCHER
DELIVERABLES
KEY FINDINGS REPORT
DESIGN RECOMMENDATIONS
DURATION
4 WEEKS
MY ROLE
LEAD RESEARCHER
DELIVERABLES
KEY FINDINGS REPORT
DESIGN RECOMMENDATIONS
Project Overview
As a UX researcher for the e-commerce platform of a major grocery retailer, I led research on payment and checkout. In one project, I investigated how the checkout flow handled EBT payments, where a confusing design left some SNAP customers worried they were being charged twice. I gathered customer feedback on proposed changes, tested whether the experience felt clearer and less error-prone, and surfaced broader insights into how SNAP customers navigated online grocery shopping.
Project Overview
As a UX researcher for the e-commerce platform of a major grocery retailer, I led research on payment and checkout. In one project, I investigated how the checkout flow handled EBT payments, where a confusing design left some SNAP customers worried they were being charged twice. I gathered customer feedback on proposed changes, tested whether the experience felt clearer and less error-prone, and surfaced broader insights into how SNAP customers navigated online grocery shopping.
Project Overview
As a UX researcher for the e-commerce platform of a major grocery retailer, I led research on payment and checkout. In one project, I investigated how the checkout flow handled EBT payments, where a confusing design left some SNAP customers worried they were being charged twice. I gathered customer feedback on proposed changes, tested whether the experience felt clearer and less error-prone, and surfaced broader insights into how SNAP customers navigated online grocery shopping.
KEY CONSTRAINTS
Quick Turnaround
With go-live approaching, the study and recommendations had to be completed within a month. Any suggested changes also needed to be small enough to implement before launch.
Quick Turnaround
With go-live approaching, the study and recommendations had to be completed within a month. Any suggested changes also needed to be small enough to implement before launch.
Targeted Recruiting
We needed to recruit recent SNAP shoppers from our stores, a narrow audience that risked slowing recruitment and delaying the study.
Targeted Recruiting
We needed to recruit recent SNAP shoppers from our stores, a narrow audience that risked slowing recruitment and delaying the study.
Targeted Recruiting
We needed to recruit recent SNAP shoppers from our stores, a narrow audience that risked slowing recruitment and delaying the study.
My Approach
I led remote usability testing and interviews, coded qualitative data into themes, and delivered actionable design recommendations—aligning findings with Nielsen’s heuristics and facilitating cross-functional feedback sessions to improve the user experience for EBT payment processing.
My Approach
I led remote usability testing and interviews, coded qualitative data into themes, and delivered actionable design recommendations—aligning findings with Nielsen’s heuristics and facilitating cross-functional feedback sessions to improve the user experience for EBT payment processing.
MY ROLE
Planned and led research, moderated usability testing sessions, and developed conceptual designs.
Planned and led research, moderated usability testing sessions, and developed conceptual designs.
ACTIVITY BREAKDOWN
USER RESEARCH
70%
EXPERIENCE DESIGN
30%

USER RESEARCH
Moderated Usability Testing
I conducted remote, moderated usability tests with recruited participants, observing real-time interactions and asking follow-up questions to understand user behavior and uncover the reasoning behind their actions.
OUTCOME
Behavioral insights that informed usability improvements and design recommendations

USER RESEARCH
Qualitative Data Coding
I compiled hundreds of data points from transcripts and notes into a spreadsheet, applied metatags to categorize them, and grouped similar entries into themes to surface patterns, emotions, and behaviors through inductive analysis.
OUTCOME
Key insights that quantified user needs and informed urgency

EXPERIENCE DESIGN
Usability Reporting and Recommendations
I evaluated tasks with success scores, documented where users struggled, and mapped findings to design recommendations aligned with usability principles, then facilitated cross-functional sessions to review insights and explore solutions.
OUTCOME
A set of prioritized recommendations that informed design decisions and stakeholder alignment

USER RESEARCH
Moderated Usability Testing
I conducted remote, moderated usability tests with recruited participants, observing real-time interactions and asking follow-up questions to understand user behavior and uncover the reasoning behind their actions.
OUTCOME
Behavioral insights that informed usability improvements and design recommendations

USER RESEARCH
Qualitative Data Coding
I compiled hundreds of data points from transcripts and notes into a spreadsheet, applied metatags to categorize them, and grouped similar entries into themes to surface patterns, emotions, and behaviors through inductive analysis.
OUTCOME
Key insights that quantified user needs and informed urgency

EXPERIENCE DESIGN
Usability Reporting and Recommendations
I evaluated tasks with success scores, documented where users struggled, and mapped findings to design recommendations aligned with usability principles, then facilitated cross-functional sessions to review insights and explore solutions.
OUTCOME
A set of prioritized recommendations that informed design decisions and stakeholder alignment

USER RESEARCH
Moderated Usability Testing
I conducted remote, moderated usability tests with recruited participants, observing real-time interactions and asking follow-up questions to understand user behavior and uncover the reasoning behind their actions.
OUTCOME
Behavioral insights that informed usability improvements and design recommendations

USER RESEARCH
Qualitative Data Coding
I compiled hundreds of data points from transcripts and notes into a spreadsheet, applied metatags to categorize them, and grouped similar entries into themes to surface patterns, emotions, and behaviors through inductive analysis.
OUTCOME
Key insights that quantified user needs and informed urgency

EXPERIENCE DESIGN
Usability Reporting and Recommendations
I evaluated tasks with success scores, documented where users struggled, and mapped findings to design recommendations aligned with usability principles, then facilitated cross-functional sessions to review insights and explore solutions.
OUTCOME
A set of prioritized recommendations that informed design decisions and stakeholder alignment
Research Findings
The findings revealed that SNAP customers needed more clarity and reassurance during checkout. Many were confused by how the ledger displayed charges, credits, and the remaining balance owed after EBT funds were applied, making it difficult to understand the true total. Just as important, customers wanted easier access to their available SNAP balance before completing a purchase. Together, these issues pointed to a need for clearer payment information, stronger hierarchy in the ledger, and better visibility into available benefits at the moment of checkout.
Research Findings
The findings revealed that SNAP customers needed more clarity and reassurance during checkout. Many were confused by how the ledger displayed charges, credits, and the remaining balance owed after EBT funds were applied, making it difficult to understand the true total. Just as important, customers wanted easier access to their available SNAP balance before completing a purchase. Together, these issues pointed to a need for clearer payment information, stronger hierarchy in the ledger, and better visibility into available benefits at the moment of checkout.
Research Findings
The findings revealed that SNAP customers needed more clarity and reassurance during checkout. Many were confused by how the ledger displayed charges, credits, and the remaining balance owed after EBT funds were applied, making it difficult to understand the true total. Just as important, customers wanted easier access to their available SNAP balance before completing a purchase. Together, these issues pointed to a need for clearer payment information, stronger hierarchy in the ledger, and better visibility into available benefits at the moment of checkout.
KEY DELIVERABLES
KEY FINDINGS REPORT
DESIGN RECOMMENDATIONS
KEY DELIVERABLES
KEY FINDINGS REPORT
DESIGN RECOMMENDATIONS
Reusable Design Patterns
Participants were confused by how the purchase price appeared in the ledger, especially the “remaining balance” that would be charged to another payment method after the EBT balance was applied. I redesigned the ledger hierarchy to make line items, credits, EBT coverage, and out-of-pocket costs easier to understand at a glance.
Because customers also needed to know whether their EBT balance could cover their groceries before checkout, I recommended surfacing the available balance in the app or providing direct links and phone numbers to help users quickly verify it.
Visuals have been restyled for confidentiality. Functionality and user experience remain unchanged.
Visuals have been restyled for confidentiality. Functionality and user experience remain unchanged.
Visuals have been restyled for confidentiality. Functionality and user experience remain unchanged.
Visuals have been restyled for confidentiality. Functionality and user experience remain unchanged.
BEFORE
AFTER

Lessons Learned
This project reinforced the importance of designing payment experiences around reassurance, not just transaction completion. For SNAP customers, checkout is not simply a final step in the purchase flow; it is a moment where unclear balances, credits, or remaining charges can create real anxiety. By testing with eligible shoppers and closely examining how they interpreted the ledger, I learned how small hierarchy and labeling issues can undermine trust when users are managing constrained benefits and multiple payment methods. I also learned that high-impact research does not always require broad, open-ended discovery. With a tight go-live timeline, the value came from focusing the study on the riskiest moments in the experience, translating confusion into specific design changes, and helping the team prioritize improvements that could ship quickly. The work showed how targeted usability testing can clarify complex edge cases, reduce customer uncertainty, and improve confidence at a critical point in the shopping journey.

Lessons Learned
This project reinforced the importance of designing payment experiences around reassurance, not just transaction completion. For SNAP customers, checkout is not simply a final step in the purchase flow; it is a moment where unclear balances, credits, or remaining charges can create real anxiety. By testing with eligible shoppers and closely examining how they interpreted the ledger, I learned how small hierarchy and labeling issues can undermine trust when users are managing constrained benefits and multiple payment methods. I also learned that high-impact research does not always require broad, open-ended discovery. With a tight go-live timeline, the value came from focusing the study on the riskiest moments in the experience, translating confusion into specific design changes, and helping the team prioritize improvements that could ship quickly. The work showed how targeted usability testing can clarify complex edge cases, reduce customer uncertainty, and improve confidence at a critical point in the shopping journey.

Lessons Learned
This project reinforced the importance of designing payment experiences around reassurance, not just transaction completion. For SNAP customers, checkout is not simply a final step in the purchase flow; it is a moment where unclear balances, credits, or remaining charges can create real anxiety. By testing with eligible shoppers and closely examining how they interpreted the ledger, I learned how small hierarchy and labeling issues can undermine trust when users are managing constrained benefits and multiple payment methods. I also learned that high-impact research does not always require broad, open-ended discovery. With a tight go-live timeline, the value came from focusing the study on the riskiest moments in the experience, translating confusion into specific design changes, and helping the team prioritize improvements that could ship quickly. The work showed how targeted usability testing can clarify complex edge cases, reduce customer uncertainty, and improve confidence at a critical point in the shopping journey.
